Western Star Trucks North

Last Updated: December 11, 2025

Western Star Trucks North (“we,” “our,” or “us”) is committed to protecting the privacy of our customers, website visitors, and individuals who engage with our services. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information on our website and through our online tools.
This policy complies with Alberta’s Personal Information Protection Act (PIPA).


1. Information We Collect

We collect personal information in the following ways:

a) Information You Provide to Us

Through website forms, applications, and direct communication, we may collect:

  • Name

  • Email address

  • Phone number

  • Company name

  • Vehicle information

  • Service or parts requests

  • Job application details (résumé, work history, certifications)

  • Newsletter signup information (via Mailchimp)

  • Details submitted with financing or credit applications (handled by third-party finance providers)

b) Information Collected Automatically

When you browse our website, certain technical data is automatically collected:

  • IP address

  • Device information

  • Browser type

  • Pages viewed and time spent

  • Referring websites

Tools used to gather this technical data include:

  • Google Analytics 4

  • Meta Pixel

  • Google Ads conversion tracking

c) Information From Third-Party Services

If you interact with embedded or linked third-party services, they may collect information subject to their own policies. These include:

  • YouTube videos

  • Google Maps

  • Mailchimp (newsletter signup)

  • Financing or credit application providers

  • Excelerator Parts Portal

 

2. How We Use Personal Information

We use collected information to:

  • Respond to contact requests

  • Provide service, parts, or sales assistance

  • Schedule appointments

  • Process job applications

  • Send newsletters (with your consent)

  • Improve website performance and user experience

  • Run advertising campaigns and measure effectiveness

  • Protect our business operations and prevent fraud

We only use personal information for reasonable purposes connected to the operation of our business and as permitted under Alberta PIPA.


3. Sharing of Personal Information

We may share personal information with:

  • Service and parts departments to fulfill requests

  • Sales teams for inquiries

  • Finance partners when you choose to submit a credit or financing application

  • Mailchimp for newsletter distribution

  • Website hosting and analytics providers

  • Third-party advertising platforms (Google, Meta) for campaign measurement and optimization

  • External HR services or hiring managers when processing job applications

We do not sell personal information to any third party.


4. Cookies and Tracking Technologies

Our website uses cookies and tracking tools to improve user experience and measure website performance.

This includes:

  • Session cookies for website functionality

  • Analytics cookies (GA4)

  • Advertising cookies (Meta Pixel, Google Ads)

You can adjust your browser settings to refuse or clear cookies at any time.


5. Third-Party Links

Our website may link to external websites such as financing providers or partner pages.
We are not responsible for the content or privacy practices of these third parties.


6. How We Store and Protect Personal Information

We store personal information using secure systems and limit access to authorized employees.
We take reasonable measures to protect information from:

  • Loss

  • Unauthorized access

  • Misuse

  • Modification

  • Disclosure

Personal data is retained only as long as necessary to fulfill the purposes for which it was collected, or as required by law.


7. Your Rights

Under Alberta PIPA, you have the right to:

  • Request access to your personal information

  • Correct inaccurate information

  • Withdraw consent for non-essential communications (e.g., newsletters)

  • Ask how your information has been used or disclosed

To make a request, contact us using the information at the bottom of this policy.


8. Children’s Privacy

Our website and services are not intended for individuals under 18.
We do not knowingly collect personal information from minors without parental consent.


9. Changes to This Privacy Policy

We may update this policy periodically.
The “Last Updated” date at the top of this page reflects the most recent revision.


10. Contact Information

If you have questions, concerns, or requests related to privacy, please contact:

Western Star Trucks North

Phone:  780-453-3452
Address:
24210-114 Ave
Acheson,  AB T7X 6B9